Being the collector of robots that I am, I'm on more than a few mailing lists. I just got an email from the co-founder of Sphero announcing a "robot for everyone" platform: "Misty"
Granted, she's not a cheap date! But the sales pitch says things like "easy to program", "share your ideas" and other things that we've enjoyed since we became EZ-Robot fanatics.
I think my point is, if there's going to be credit given for a "robotic platform for anyone", it should go to DJ and EZ-Robot.