This is honestly the coolest idea I've ever come across. I used to play a game called MindRover extensively, where you built a robot to do various things (like race, capture the flag or fights to the death) and then played against the computer or your friends. I recently resurrected the game to play with a friend of mine who's an electrical engineer. The game had a simplified, no-code approach to programming your robot.
From what I've seen on this site so far I'm very, very impressed. I am a mobile / desktop applications developer (and I have extensive knowledge of C#) and am going to have so, so much fun with my first ez robot - and 2nd, and 3rd. If I'm having as much fun as I think I'm going to, I'm likely getting a 3d printer.
I've offered to build my 64 year old mother a robot for Christmas and she wants it to do some fun things I'm looking forward to coding - like she wants it to be able to quote famous people and historical works of fiction and non-fiction when she asks it to. I am definitely coding any bots I make to be able to google stuff for me whenever I ask them.
Anyhow - I just wanted to say that what you're doing is great and I'm probably going to be an avid customer, user, developer and community member.
-Jarett from Nova Scotia