I was just thinking of helping out our favorite robotics company by brainstorming with the community.
To get this thread started off I want to ask all of you what tags should be added to our YouTube videos to increase exposure of the EZB there. I feel this is a zero cost form of advertising will be beneficial.
Thoughts? I will group them all in this first post for easy reference.
If you want to discuss additional ideas, please do so.
Perhaps a slogan you're willing to place on your robot? For example, "Powered by EZ-Robot", "Ask me about his brain.", etc...
[UPDATED FROM COMMUNITY POSTS]
See post #9 below by Alan!
- Create YouTube videos as well as a full description so as to be found during searches.
- Submitting projects to instructional websites using EZ-B.
- Posting on other robotics/electronics forums.
- Free EZ-Robot t-shirts, hats, pins etc to whoever attends expos etc.
- Post this website in the comments on YouTube videos you upload.
- EZB, EZB-V3, EZB-V4
- EZ-Builder, EZ-Robot
- robotics, electronics, mod
- "Powered by EZ-Robot"
- "Ask me about his brain"
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I found EZ Robot by searching for "Wall-E robot" on Google.
I'm sure some brainstorming is harmless enough. Just my take on it.
Submitting projects to things like make.
Posting on other forums.
Free EZ-Robot t-shirts to whoever attends expos etc.
personal training for those who needed,a list off who is willing to do it.
ezb, and version
ARC, and in comments free download of software.
ez-robot, and in comments www.ez-robot.com
just some thoughts.
Keep in mind that these are ideas that we can do which have no cost to the company. I did add the promotional items to the list but I think DJ's team will be managing that area. They have already invested a ton of money in development.
Through my experience marketing and selling with previous jobs, I've picked up a couple tricks when thinking about creating and spreading a positive brand vibe. I don't want to get too in depth and bore you so I'll try and keep this reasonably short. To start, I'll give you a little inside information on what currently drives traffic to our site
YouTube is number one and refers 15%+ of our traffic
Instructables is next at 12%+.
It tapers down through facebook, uncrate, foxnews and others but the two that you guys can truly impact are YouTube and Instructables. We don't really get much incoming traffic from other robot forums either, which is something that would be hugely beneficial. As you guys have experienced, the forum here at EZ-Robot is amazing - and hard to be away from, but breaking away and being active on other forums would definitely help EZ-Robot spread through the other "hacker" communities.
When adding "tags" to your YouTube videos or even writing descriptions about your robots. Keep in mind who you want to find your videos/ write ups. If you write single, descriptive words, people looking for that world will find the video. For example, if you tag your video with: EZ-B, EZ-Bv4, ARC and EZ-Robot - then the ONLY people who would find your video are people that already know what EZ-Robot is. Try and tag possible search phrases rather than descriptive words as this will truly target people who are looking to solve a problem.
Useful tags to draw attention:
Arduino Alternative, Awesome Beer Robot ( thinking of Brewster :P,) Autonomous Robot, robot bult on vacuume etc.
While these terms may seem a little obscure, people still search for them. I use google trends to see which search terms are popular and stay away from using generic, popular terms.
If you use the tag "robot" or "electronics," while this does say what the video is about, the liklihood of your video showing up before all of the other videos with the tag "electronics" is slim to none. You're better off using obscure terms way less people would search, which means your video has a higher liklihood of showing at the top
I would suggest using very simiar techniques when creating instructables. Include sentances that people who don't know about the topic might search for. It sometimes helps to add descriptive words as well. Rather than writing - "how to build a robot," write "how to build an autonomous robot" or "how to build a smart robot." Again - while less people search for these more descriptive sentances, the people that do will have a greater chance of landing on your page.
Well, that's all for my marketing tip of the day! Hope this helps you guys get more views on your videos whether they are EZ-Robot related or not!
Type this on a rush from my cell, will revise when at pc.
So yeah, we need to showcase the robot as well as post a good descriptions that allows it to be searched and found. (Yes.... I'm a hypocrite.... *blush*)
The projects that we will be working on will be chosen specifically to gain this attention. For example, the InMoov project using EZ-B instead of arduino and the Jimmy project using EZ-B instead of Intel will be chosen to leverage off of the publicity that these projects already have or are going to have. Of course, videos of this will be posted on youtube with tag lines directed toward education programs and EZ-B.
I have stolen an statement or two from a presentation that DJ made talking about what the Steve's did to computers and people seem to then understand. "The Steve's didn't make computers, they already existed. They made computers easy to use with the Mac." EZ-Robot is doing the same thing thanks to not only the smart people at EZ-Robot, but the community. People get that really clearly and it seems to set in at that point. When I started with computers, they didnt have floppy drives or hard drives. CD-ROMs, DVDs, thumb drives, forget it. You got a magazine and tried to make a piece of shotty code in the magazine work, which they never did. I was in the 3rd grade. Saving this code was a luxury if you had a casset player and the right cable to connect. Now, a 3 year old can play a game using a tablet because the interface to the technology has been simplified. This is what EZ-Robot is about to me. It is an amazing step toward making robotics available to all, and not just those that are willing to learn how to program.