Hi @thomasfromla, yes it's ARC as in ark but more like story arc.

Synthiam is DJ Sures' new company when the software (ARC) split from EZ-Robot. Synthiam is actually SYNTH-I-AM all put together.

@DJ Sures can tell the whole story better than I can

Arc: https://en.m.wiktionary.org/wiki/arc

Thanks Jeremie and DJj!